Search the site

The latest articles

  • 08.10.2012

    RUSSIAN LOYALTY MARKET: BEAR HAS WOKEN UP

    RUSSIAN LOYALTY MARKET: BEAR HAS WOKEN UP

    The history of Russian loyalty market started not so long ago. In 1998 it consisted of just three  programs – 2 air companies (Transaero and Aeroflot) and a restaurant chain Rosinter with its “Honored guest” program. Today no one knows exactly how many loyalty programs exist in Russia, but the right answer is “many”.

    more  
  • 01.07.2011

    Are Russian Frequent Flyer Programmes Competitive? - Comment on the article by Ravindra Bhagwanani

    Unfortunately, voices of foreign experts are still seldom heard in the Russian market. Even more rarely do players (members) of foreign markets share their views on the processes running in our country, usually confining themselves to relating stories about their own practices.

    more  
  • 07.12.2011

    14,5% of current population on Earth are members of different loyalty programs

    According to the research conducted by the British Finaccord company in 2011, 14,5 percent of the world’s population - an estimated 650 million people - are participating in at least one loyalty program and these figures are constantly growing.

    more  

My projects

FSUE Russian Post

Design and implementation of customer oriented service model.

Bank of Moscow
  • www.bm.ru/en
  • One of the leading universal commercial banks in the Russian Federation ranking number 5 in terms of assets and capital.

Invented and implemented a new Loyalty Program for the VIP clients of the bank Designed and issued Club Credit Card (VISA Gold Premium Club)

Created a partner pool (established the partnership relations with companies supplying luxury goods and providing premium services).

Tsum
  • www.tsum.ru
  • Number 1 fashion department store in Russia. Privately held; 1001-5000 employees; Luxury Goods & Jewelry industry.

Successfully started and developed Loyalty program.

More than 100 000 persons joined the Company’s Loyalty Program during the 1.5 years.

X5 Retail Group
  • www.x5.ru
  • X5 Retail Group is theRussian largest FMCG retail company in terms of sales.

Re-launched and improved the loyalty program for supermarkets. Designed the financial model. Increased the average receipt value; increased frequency of visits; ROI ~25% per year.

СберБанк
  • www.sberbank.ru
  • The largest credit institution in Russia and CIS, accounting for about a quarter of the aggregate Russian banking assets and a third of banking capital.

Invented and implemented the system of customer service management.

Launched a new line of retail products (co-brand credit cards, auto-credits, real estate loans)

S5 Box

раскрутка сайта
joomla templates

Feedback

  1. Name
    Invalid Input
  2. E-mail(*)
    Invalid Input
  3. Message(*)
    Invalid Input

  4.   RefreshInvalid Input